Which initiative has Genesee and Wyoming recently adopted to improve service?

Genesee and Wyoming's initiative to adopt technology for better scheduling and logistics is pivotal in enhancing their service efficiency. By integrating advanced technologies, such as AI and data analytics, the railroad can optimize train scheduling, improve asset utilization, and streamline operations across their network. This initiative not only minimizes delays but also enhances customer service by providing more reliable and timely deliveries. Implementing better scheduling and logistics through technology allows for real-time tracking and adjustments, leading to a more responsive service overall, which is essential in the fast-paced rail industry.

The other options, while they may have merit, do not focus on the operational improvements that technology offers. Reducing ticket prices might attract more customers, but it doesn’t directly improve service efficiency or reliability. Social media marketing can enhance visibility and customer engagement but does not directly interact with service delivery. Expanding the number of physical stations could potentially increase access but may not address the internal efficiency and effectiveness of existing services as technology can.